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GERRY WEBER’s second “Eva Capsule Col­lec­tion” is all about de­sirab­il­ity

March 13, 2018

Limited capsule collection, “Eva Herzigova selected for GERRY WEBER”, revolves around exclusivity and point-of-sale attraction.

Inspired by the confident style of fashion icon and expert Eva Herzigova, the new capsule collection “Eva Herzigova selected for GERRY WEBER” exudes an air of spring-time elegance while reinterpretating the brand values “FEMININE – CASUAL CHIC – INSPIRING” in an all-new way.

This limited capsule collection comprises 6 looks and a total of 12 styles. Radiant pink and playful dots highlight the latest trends and set the mood for spring. Modern block stripes and floral prints evoke the scenery of sun-kissed Santorini while elaborate lace detailing accentuates the colourful looks of the capsule collection.

Conceived as a unique limited edition for today’s confident woman, the collection has pieces for every hour of the day. From the casual look of a feminine blazer combined with T-shirt and trousers to floral blouses and dresses to elegant and feminine styles for a perfect evening.

The new capsule collection marks the second collaboration between GERRY WEBER and Eva Herzigova, following on from the last fall/winter capsule collection which drew an enthusiastic response from customers and encouraged the company to resume the successful relationship.

Heightening the desirability and attractiveness of the collection, Eva Herzigova’s involvement is visualised in sophisticated A3 sized zigzag folds and a range of stand-up displays in different sizes plus coordinated shopping bags. The entire material is designed to direct customers’ attention to the products. Personalised invitation cards and newsletters will be used to boost customer traffic.

Retailers can benefit from the super model’s exclusive appeal and attraction by choosing the “Small”, “Medium” or “Large” window dressing packages offered by GERRY WEBER.

The “Eva Herzigova selected for GERRY WEBER” capsule collection will be available in selected stores in Germany, from the web shop at gerryweber.com as well as from participating independent retailers in Germany and certain international markets starting March 16, 2018.

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