THE TAIFUN BRAND STORY – AT A GLANCE.
The TAIFUN brand moves between the poles of sportiness and joie de vivre. It is curious, courageous, passionate and motivating.
It faces life's challenges and solves them. Our TAIFUN customer is agile and wants to keep moving. In her head as well as in life. She rejects stagnation, is passionate, yet is always relaxed. This woman has a desire to make life surprising.
The brand follows the guiding principle “we love to move.” TAIFUN stands for diverse color combinations and clear, bold prints. The brand builds on its know-how in cut, fit, material qualities and uses and implements this flexibly. The colors and prints convey zest for life.TO TAIFUN ONLINE-SHOP