THE TAIFUN BRAND STORY – AT A GLANCE.
The TAIFUN brand moves between the poles of sportiness and joie de vivre. It is curious, courageous, passionate and motivating.
It faces life's challenges and solves them. Our TAIFUN customer is agile and wants to keep moving. In her head as well as in life. She rejects stagnation, is passionate, yet is always relaxed. This woman has a desire to make life surprising.
The brand follows the guiding principle “WE LOVE TO MOVE.” TAIFUN stands for diverse color combinations and clear, bold prints. The brand builds on its know-how in cut, fit, material qualities and uses and implements this flexibly. The colors and prints convey zest for life.
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This season’s must-haves
Ready for Spring? Spring/Summer 2023 – figure-hugging silhouettes, casual styles and exciting surfaces to put femininity in the spotlight and set the perfect mood for spring. Laces made of a variety of materials bring naturalness and sensuality with ease.
Our blazer, whether as a single or in an all-over suiting look, remains in the focus of attention as an all-rounder and, in combination with sensual summer dresses, high-light skirts and modern denims, creates exciting breaks in style.
Strong, spring-fresh colors paired with neutral tones such as deep black and delicate cream tones form the fashion foundation for abstract floral elements, paisley flowers and new animal prints.
