THE TAIFUN BRAND STORY – AT A GLANCE.
The TAIFUN brand moves between the poles of sportiness and joie de vivre. It is curious, courageous, passionate and motivating.
It faces life's challenges and solves them. Our TAIFUN customer is agile and wants to keep moving. In her head as well as in life. She rejects stagnation, is passionate, yet is always relaxed. This woman has a desire to make life surprising.
The brand follows the guiding principle “we love to move.” TAIFUN stands for diverse color combinations and clear, bold prints. The brand builds on its know-how in cut, fit, material qualities and uses and implements this flexibly. The colors and prints convey zest for life.
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This season’s must-haves
Comfort is key! Casual comfort combined with shimmering sensuality. “Cosiness” remains a key subject after the pandemic, however is interpreted quite independently at TAIFUN with uncomplicated styles and a clear color world.
Speaking of color: the focus lies on neutral tones, complemented with fresh, powerful color accents such as pistachio green, sunset orange or bright pink. High-quality surfaces in woven and knit combined with reduced applications, create stunning all-over looks.
Casual and evident cuts are rounded off with feminine fits, allowing the home office to fade into the background for a moment.
Organic and optimistic energy is provided by tie-dye patterns transmitting a feeling of ease and lightness. Our must-have piece here: the skirt with powerful prints and new surfaces.
Sustainability plays an important role in this lifestyle, which is why we target unseen and worthwhile alternatives to conventional materials. TAIFUN takes its customers on a journey into a sustainable future.
