THE TAIFUN BRAND STORY – AT A GLANCE.

The TAIFUN brand moves between the poles of sporti­ness and joie de vivre. It is curious, cour­ageous, pas­sion­ate and mo­tiv­at­ing.

It faces life's chal­lenges and solves them. Our TAIFUN customer is agile and wants to keep moving. In her head as well as in life. She rejects stag­na­tion, is pas­sion­ate, yet is always relaxed. This woman has a desire to make life sur­pris­ing.

The brand follows the guiding principle “we love to move.” TAIFUN stands for diverse color com­bin­a­tions and clear, bold prints. The brand builds on its know-how in cut, fit, material qualities and uses and im­ple­ments this flexibly. The colors and prints convey zest for life.