THE TAIFUN BRAND STORY – AT A GLANCE.
The TAIFUN brand moves between the poles of sportiness and joie de vivre. It is curious, courageous, passionate and motivating.
It faces life's challenges and solves them. Our TAIFUN customer is agile and wants to keep moving. In her head as well as in life. She rejects stagnation, is passionate, yet is always relaxed. This woman has a desire to make life surprising.
The brand follows the guiding principle “WE LOVE TO MOVE.” TAIFUN stands for diverse color combinations and clear, bold prints. The brand builds on its know-how in cut, fit, material qualities and uses and implements this flexibly. The colors and prints convey zest for life.
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This season’s must-haves
Sensual, deep and bright! TAIFUN is focusing on variance, casual silhouettes, easy to combine and a colour play of depth and brightness in the coming season.
Our must-haves for sensual looks: dresses, skirts as embroidery variations and our sweater-vest update. Flowing, casual silhouettes stand for a new self-confidence. For denim, “straight” is the favourite fit.
Clear winter brights brighten up the dark season and bring calm to the colour world. Neutral nuances are loosened up by clear spot colours. Prints are also generally smaller and more diffuse and pick up on natural structures.
Sustainability is part of the lifestyle and so many products are getting sustainable upgrades.
