THE SAMOON BRAND STORY – AT A GLANCE.
SAMOON stands for happiness, coolness and femininity. Our motto “BECAUSE I’M HAPPY” embodies satisfaction with oneself, one’s own body image and of course with fashion. The SAMOON customer likes to underline her self-confidence with fashion in great silhouettes and special details – always with the twist between sportivity & femininity.
SAMOON ONLINE SHOP
THIS SEASON’S MUST-HAVES
Happy and Body Positive, SAMOON is moving towards the new modern femininity in autumn/winter 2023.
Inspiring highlights and basics form the foundation. Drapes, knots and other new details bring innovation. Contrasting with body-hugging dresses are large cardigans and cosy sheaths. Both styles in a mix create a cool, feminine look. Relaxed fits are the key to balance formal and casual.
Be Bold: Energy and optimism are underlined by bright colours like green. Head to toe in one colour is maximally inviting. Bright tones are grounded by tonal combos in neutral shades.
Animal-inspired prints in shade-playing, diffuse styles complement denim materials, flowing viscose. Fluffy yarns bring the “cozy touch” and underline the modern femininity.
