THE SAMOON BRAND STORY – AT A GLANCE.
BECAUSE I’M HAPPY:
SAMOON celebrates a positive body image and the diversity of femininity in all its forms.
The statement: style knows no size. With trendy fashion and real favorites, SAMOON contributes to a body positivity.
THIS SEASON’S MUST-HAVES
SAMOON’s spring/summer 2025 collection stands for body positivity and combines modern feel-good looks with feminine details.
Casual styles such as blousons, blouse jackets and casual dresses are back in focus this season and meet elegant, high-cut long blouses and skinny pants. Denim remains a must-have: embellished jeans and long denim skirts set fashion accents.
The vibrant colour palette starts with strong green and blue, complemented by hot pink, turquoise and raspberry. Lightweight materials such as linen, sustainable viscose and cotton voile ensure comfort and summer freshness.
Polka dot designs, stripes, floral and abstract patterns and even art prints adorn versatile pieces that are easy to combine. The new collection is rich in variety yet harmonious – casualness and timeless elegance perfectly combined.
