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THE SAMOON BRAND STORY – AT A GLANCE.

As a brand, SAMOON always stands for body.

The attitude line “BECAUSE I'M HAPPY” sums up the self-confident "being happy with oneself" of the curvy target group. It's about feeling good in your body and enjoying lovely moments with pleasure and intensity. The col­lec­tions stand for a positive body awareness and convey joie de vivre, because “Beauty has no size!”

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Beauty has no size! SAMOON is more than fashion, it is a lifestyle.

Heike Dahlmeier
Head of Design SAMOON