Press Clipping

NEW AND IMPROVED SHOPPING EX­PER­I­ENCE AT HALLHUBER.COM

February 28, 2018

HALLHUBER is presenting a fresh, exciting and modern face with its new online store, offering an emotive shopping experience.

Since the end of February, shopping with HALLHUBER online has been an even more enjoyable experience: large product photos and a more intuitive interface appeal to customers and simplify their shopping experience. The optimised filter and search feature makes it easier for shoppers to find their favourite garment and allows them to immerse themselves in the world of HALLHUBER. Within the various categories, shoppers can perform customised searches based on occasion, colour, size and price. “The new, appealing design of the online store reflects the modernity and product affinity of HALLHUBER customers and offers them a unique shopping experience – from the comfort of their own home or wherever they are,” says Dr Astrid Jagenberg, Executive Vice President Digital at HALLHUBER.

The front-end improvements were accompanied by back-end changes: the new shop system Magento 2 offers a host of optimisations in essential areas, such as performance and usability. In particular, compatibility with mobile devices has been improved significantly with the new e-commerce system, which is even simpler to use, making mobile shopping a pleasure too.

The Munich-based creative agency YCCP was responsible for the graphic design, while the online agency TechDivision from the Bavarian town of Kolbermoor took care of technical realisation.

Ralf Weber, CEO of Gerry Weber International AG, says: “The relaunch of the HALLHUBER online shop is another important milestone in our digitisation strategy. With the new store, we are paving the way for the further successful development of the HALLHUBER online shop. We believe that e-commerce has great potential and will continue to strengthen our activities and investments in this field.”

HALLHUBER started retailing online in September 2011, initially in Germany. It started serving Austria just one year later, then added Switzerland, France, the UK and Norway over the following years. The fashion retailer now generates 10% of its total turnover online.