THE SAMOON BRAND STORY – AT A GLANCE.
SAMOON stands for happiness, coolness and femininity. Our motto “BECAUSE I’M HAPPY” embodies satisfaction with oneself, one’s own body image and of course with fashion. The SAMOON customer likes to underline her self-confidence with fashion in great silhouettes and special details – always with the twist between sportivity & femininity.
SAMOON ONLINE SHOP
THIS SEASON’S MUST-HAVES
The motto of SAMOON’s fall/winter collection is “Everyday Wear” and promises an opulent touch: couture materials and exquisitely designed details such as fringes, feathers and sequins embody timeless elegance.
The variety of prints remains and is complemented by moments of brilliance.
SAMOON focuses on bold colors, but black and white also remain present as basic colors. Flowing and feminine shapes are combined with voluminous and fluffy styles to create new silhouettes.
