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GERRY WEBER com­ple­ments Man­age­ment Team

February 19, 2019

  • Urun Gursu appointed Chief Product Officer (CPO)

Today, the Supervisory Board of GERRY WEBER International AG appointed Urun Gursu as Member of the Managing Board of the Group. As Chief Product Officer (CPO), Urun Gursu will sign responsible for the area Product and Creation for the GERRY WEBER brands within GERRY WEBER Group. Additionally, he will lead the newly established central Group Purchasing, including the foreign offices and Inbound Logistics.

Urun Gursu will take office on 1 March 2019, complementing the Managing Team of Johannes Ehling as Spokesperson of the Managing Board as well as Chief Sales Officer (CSO) and Chief Digital Officer (CDO) and Florian Frank, Chief Restructuring Officer (CRO).

“We are delighted, to very soon start working with Urun Gursu, an extremely well-versed and successful manager in the fashion industry”, comments Johannes Ehling on the new constellation in the Managing Board and adds: “In the past months, GERRY WEBER has successfully repositioned itself, despite all structural challenges. Our spring and summer collections are well perceived by our business partners and customers, which inspires us a lot. Urun Gursu possesses deep expert knowledge in vertical value adding processes. Together with Florian Frank and myself, we will drive the repositioning of GERRY WEBER substantially forward.”

Urun Gursu joins GERRY WEBER after holding the position of Head of Merchandising Men Europe at Esprit GmbH, Düsseldorf, where he signed responsible for the majority of the worldwide menswear value chain. Previously, Urun Gursu headed the four brand segments, as well as the overall brand strategy as Chief Product Officer and Member of the Executive Committee at MANGO in Spain. At MANGO, Urun Gursu implemented among other things a new product strategy focusing on maximizing short delivery cycles within the vertical system.

Overall, Urun Gursu oversaw various areas of responsibility at MANGO for more than ten years; here, he signed responsible for the biggest part of the product and range development between 2005 and 2012. Urun Gursu holds a Bachelor of Science in Business Administration of the University of London and a Master in SAP Business Intelligence of the Technical University of Barcelona.

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