GERRY WEBER is a industry leader in global fashion logistics
GERRY WEBER IS ALWAYS ON THE MOVE. Every day our collections are delivered to our own stores, to our retail partners and to our customers' front doors. The requisite processes have been revolutionised by the 2016 commissioning of our new Ravenna Park logistic centre. Representing the single biggest investment ever made by the company, this high-tech facility in Halle/Westphalia is the new nerve centre of the company's logistics operations. Not least thanks to the application of innovative RFID technology, many millions of garments can be handled here every year. This approach ensures that each collection item takes the quickest possible route to its final destination - our fashion-loving customers.
Would you like to learn more about the new logistic centre? Then watch the following video of the GERRY WEBER Group Managing Board presenting the project in detail.
RFID at GERRY WEBER
At the end of 2009 GERRY WEBER introduced radio frequency technology (RFID) for article surveillance and with a view to optimising the retail logistic processes and workflows. RFID has increased the efficiency of the entire value chain even further.
Each item carries an RFID label, which combines the electronic product code with the care or price label – it contains all product information, article surveillance, the manufacturer’s care instructions and the electronic product code.
Together with renowned partners such as Deutsche Telekom, Deutsche Post DHL and labels manufacturer Avery Dennison, GERRY WEBER played a pioneering role in the introduction of RFID technology in the fashion industry. Many fashion companies have since followed suit and today use RFID technology to improve their logistic and merchandise management processes. RFID care labels form the basis for all logistic processes and the fully automated state-of-the-art logistic centre of GERRY WEBER.
RFID and data protection
“We have set a standard in the industry and want to show other companies how to use the new technology in compliance with data protection provisions.”
We attach great importance to open communication and transparency in using the new technology. Displays in the check-out area advise our customers of the new technology and the availability of pertinent information on this topic. Should they still have questions, our staff are ready to explain the functions and uses and to provide background information.
Europe has high data protection standards which serve as a global benchmark. GERRY WEBER complies with all relevant data protection standards and recommendations.
- GERRY WEBER does not store personal data in the RFID transponder. Such data is neither collected nor processed or used. The Federal Data Protection Act clearly stipulates that this may not be done without the person’s consent. We only store an anonymous number. This number is deactivated in the database when the article is sold.
- After the purchase, the RFID information in the database cannot be linked back to individual sales transactions or customers.
- Customers may ask to have the RFID chip, which is visibly sown into the garment, removed at the check-out or remove it themselves. The information on how to care for the product and what it is made of remains intact.
- The chip is attached in such a way that it cannot come in contact with the skin in case it is not removed by the consumer. The carrier material meets the same high standards as the care label (Öko-Tex 100).