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Logistics

GERRY WEBER is a industry leader in global fashion logistics

GERRY WEBER IS ALWAYS ON THE MOVE. Every day our col­lec­tions are delivered to our own stores, to our retail partners and to our customers' front doors. The requisite processes have been re­volu­tion­ised by the 2016 com­mis­sion­ing of our new Ravenna Park logistic centre. Re­p­res­ent­ing the single biggest in­vest­ment ever made by the company, this high-tech facility in Halle/West­phalia is the new nerve centre of the company's logistics op­er­a­tions. Not least thanks to the ap­plic­a­tion of in­nov­at­ive RFID tech­no­logy, many millions of garments can be handled here every year. This approach ensures that each col­lec­tion item takes the quickest possible route to its final des­tin­a­tion - our fashion-loving customers.

Would you like to learn more about the new logistic centre? Then watch the following video of the GERRY WEBER Group Managing Board present­ing the project in detail.

RFID at GERRY WEBER

At the end of 2009 GERRY WEBER in­tro­duced radio frequency tech­no­logy (RFID) for article sur­veil­lance and with a view to op­tim­ising the retail logistic processes and workflows. RFID has increased the ef­fi­ciency of the entire value chain even further.

Each item carries an RFID label, which combines the elec­tron­ic product code with the care or price label – it contains all product in­form­a­tion, article sur­veil­lance, the man­u­fac­turer’s care in­struc­tions and the elec­tron­ic product code.

Together with renowned partners such as Deutsche Telekom, Deutsche Post DHL and labels man­u­fac­turer Avery Dennison, GERRY WEBER played a pi­on­eer­ing role in the in­tro­duc­tion of RFID tech­no­logy in the fashion industry. Many fashion companies have since followed suit and today use RFID tech­no­logy to improve their logistic and mer­chand­ise man­age­ment processes. RFID care labels form the basis for all logistic processes and the fully automated state-of-the-art logistic centre of GERRY WEBER.

RFID and data pro­tec­tion

“We have set a standard in the industry and want to show other companies how to use the new tech­no­logy in com­pli­ance with data pro­tec­tion pro­vi­sions.”

Ralf Weber, CEO

We attach great im­port­ance to open com­mu­nic­a­tion and trans­par­ency in using the new tech­no­logy. Displays in the check-out area advise our customers of the new tech­no­logy and the avail­ab­il­ity of pertinent in­form­a­tion on this topic. Should they still have questions, our staff are ready to explain the functions and uses and to provide back­ground in­form­a­tion.

Europe has high data pro­tec­tion standards which serve as a global benchmark. GERRY WEBER complies with all relevant data pro­tec­tion standards and re­com­mend­a­tions.

  • GERRY WEBER does not store personal data in the RFID transpon­der. Such data is neither collected nor processed or used. The Federal Data Pro­tec­tion Act clearly stip­u­lates that this may not be done without the person’s consent. We only store an anonymous number. This number is de­ac­tiv­ated in the database when the article is sold.
  • After the purchase, the RFID in­form­a­tion in the database cannot be linked back to in­di­vidu­al sales trans­ac­tions or customers.
  • Customers may ask to have the RFID chip, which is visibly sown into the garment, removed at the check-out or remove it them­selves. The in­form­a­tion on how to care for the product and what it is made of remains intact.
  • The chip is attached in such a way that it cannot come in contact with the skin in case it is not removed by the consumer. The carrier material meets the same high standards as the care label (Öko-Tex 100).