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Lo­gist­ics

GERRY WEBER is a in­dustry lead­er in glob­al fash­ion lo­gist­ics

GERRY WEBER IS ALWAYS ON THE MOVE. Every day our col­lec­tions are de­livered to our own stores, to our re­tail part­ners and to our cus­tom­ers' front doors. The re­quis­ite pro­cesses have been re­volu­tion­ised by the 2016 com­mis­sion­ing of our new Ravenna Park lo­gist­ic centre. Re­p­res­ent­ing the single biggest in­vest­ment ever made by the com­pany, this high-tech fa­cil­ity in Halle/West­phalia is the new nerve centre of the com­pany's lo­gist­ics op­er­a­tions. Not least thanks to the ap­plic­a­tion of in­nov­at­ive RFID tech­no­logy, many mil­lions of gar­ments can be handled here every year. This ap­proach en­sures that each col­lec­tion item takes the quick­est pos­sible route to its final des­tin­a­tion - our fash­ion-lov­ing cus­tom­ers.

Would you like to learn more about the new lo­gist­ic centre? Then watch the fol­low­ing video of the GERRY WEBER Group Managing Board present­ing the pro­ject in de­tail.

RFID at GERRY WEBER

At the end of 2009 GERRY WEBER in­tro­duced radio fre­quency tech­no­logy (RFID) for art­icle sur­veil­lance and with a view to op­tim­ising the re­tail lo­gist­ic pro­cesses and work­flows. RFID has in­creased the ef­fi­ciency of the en­tire value chain even fur­ther.

Each item car­ries an RFID label, which com­bines the elec­tron­ic product code with the care or price label – it con­tains all product in­form­a­tion, art­icle sur­veil­lance, the man­u­fac­turer’s care in­struc­tions and the elec­tron­ic product code.

To­geth­er with renowned part­ners such as Deutsche Telekom, Deutsche Post DHL and la­bels man­u­fac­turer Avery Den­nison, GERRY WEBER played a pi­on­eer­ing role in the in­tro­duc­tion of RFID tech­no­logy in the fash­ion in­dustry. Many fash­ion com­pan­ies have since fol­lowed suit and today use RFID tech­no­logy to im­prove their lo­gist­ic and mer­chand­ise man­age­ment pro­cesses. RFID care la­bels form the basis for all lo­gist­ic pro­cesses and the fully auto­mated state-of-the-art lo­gist­ic centre of GERRY WEBER.

RFID and data pro­tec­tion

“We have set a stand­ard in the in­dustry and want to show other com­pan­ies how to use the new tech­no­logy in com­pli­ance with data pro­tec­tion pro­vi­sions.”

Ralf Weber, CEO

We at­tach great im­port­ance to open com­mu­nic­a­tion and trans­par­ency in using the new tech­no­logy. Dis­plays in the check-out area ad­vise our cus­tom­ers of the new tech­no­logy and the avail­ab­il­ity of per­tin­ent in­form­a­tion on this topic. Should they still have ques­tions, our staff are ready to ex­plain the func­tions and uses and to provide back­ground in­form­a­tion.

Europe has high data pro­tec­tion stand­ards which serve as a glob­al bench­mark. GERRY WEBER com­plies with all rel­ev­ant data pro­tec­tion stand­ards and re­com­mend­a­tions.

  • GERRY WEBER does not store per­son­al data in the RFID transpon­der. Such data is neither col­lec­ted nor pro­cessed or used. The Feder­al Data Pro­tec­tion Act clearly stip­u­lates that this may not be done without the per­son’s con­sent. We only store an an­onym­ous num­ber. This num­ber is de­ac­tiv­ated in the data­base when the art­icle is sold.
  • After the pur­chase, the RFID in­form­a­tion in the data­base can­not be linked back to in­di­vidu­al sales trans­ac­tions or cus­tom­ers.
  • Cus­tomers may ask to have the RFID chip, which is vis­ibly sown into the gar­ment, re­moved at the check-out or re­move it them­selves. The in­form­a­tion on how to care for the product and what it is made of re­mains in­tact.
  • The chip is at­tached in such a way that it can­not come in con­tact with the skin in case it is not re­moved by the con­sumer. The car­ri­er ma­ter­i­al meets the same high stand­ards as the care label (Öko-Tex 100).