GERRY WEBER is a pioneer of global fashion logistics
GERRY WEBER IS CONSTANTLY IN MOTION. Every day, our collections are brought to you, whether that’s to stores, our retail partners or to your own front door. GERRY WEBER has redesigned these processes in the logistics center. At Ravenna Park in Halle/Westphalia, all sales paths are processed in one place: millions of garments are handled each year using the latest technology - including innovative RFID technology. So wardrobe favorites get to where they should be as quickly as possible: to our fashion-loving customers.
Want to find out more about the new logistics center? The following video introduces the project in more detail:
RFID at GERRY WEBER
GERRY WEBER uses radio frequency technology (RFID) for all processes at the Ravenna-Park distribution center. This serves to optimize logistics processes and retail processes as well as ensure goods in our stores. The whole value chain is becoming more efficient.
The RFID label makes each garment clearly identifiable. Each garment has its own number to ensure it cannot be mistaken. These RFID numbers can be used to manage all processes in a targeted way. The RFID chip is integrated into the care or price label.
At GERRY WEBER, the use of RFID care labels forms the basis for all logistics processes and the modern, fully automated logistics center.
RFID and data protection
We are setting a benchmark for the industry and would like to show other companies how they can use this new technology in compliance with data protection.
Open communication and transparency in dealing with this new technology is very important to us. We inform our customers about the new technology and further ways to obtain information using displays at our tills. If there are any questions, our staff are happy to explain functions and applications as well as any background information.
Europe has a high level of data protection that is setting standards worldwide. GERRY WEBER upholds all relevant standards and recommendations regarding data protection.
- GERRY WEBER does not save any personal data in the RFID transponder. Personal data is neither collected nor processed nor used. The German Federal Data Protection Act clearly states that this is not permitted without the person’s consent. The only thing that is saved is an anonymous number that cannot identify the end consumer. Once the item sells, the number will be deactivated in the database.
- The RFID information in the database is not explicitly allocated to a specific sales transaction or customer after the purchase.
- Our customers can have the RFID chip, which is visibly sewn on, removed at the till or remove it by hand at home. Product care and material information will not be removed in doing so.
- If the chip is not removed, it will not come into contact with skin due to the way in which it is attached. The material used meets the same high standards that we use for our care labels (Öko-Tex 100).