PLAYFUL, REFINED, FEMININE

GR[8]FUL is one of the first premium brands in Germany to be available ex­clus­ively online. Driven by in­nov­a­tion and trend-ori­ent­a­tion, GR[8]FUL offers soph­ist­ic­ated online shoppers refined high-quality looks. GR[8]FUL embodies it’s brand values: the number [8] sym­bol­izes new be­gin­nings and rep­res­ents good luck in Chinese culture; “great” stands for grandiose and unique­ness, while “ful” rep­res­ents perfect form and tran­quil­ity. The high-quality col­lec­tion targets the in­de­pend­ent, modern and stylish woman with its special touch.