GERRY WEBER in international demand
Expansion with specialist retail partners in Russia, Eastern Europe, Middle East and South America
GERRY WEBER International AG, one of the largest ladieswear manufacturers in Germany, is expanding into international markets. While the year 2016 was primarily marked by the modernisation and optimisation of existing GERRY WEBER stores, some 40 HOUSES OF GERRY WEBER and approx. 30 shop-in-shops will be opened with international specialist retailers on a franchise basis this season and next.
Ralf Weber, CEO of the GERRY WEBER Group, comments: “Besides the good fit and quality, our customers primarily appreciate the modern, international appeal of the collections. GERRY WEBER is perceived as a very strong brand outside Germany, where it enjoys a high positioning in prime locations. Our collections can be find next to such renowned names as Max Mara, Tommy Hilfiger and Armani Jeans.“
In Russia alone, as many as 20 new HOUSES OF GERRY WEBER were opened by franchisees, e.g. in the country’s most famous shopping malls such as “Aviapark” and “Metropolis” in Moscow, the “More Mall” in Sotschi, “Kristall” in Tyumen or “Passage” in Yekaterinburg. New stores will also be opened in Kiev, Kharkov and Dniepr in Ukraine as well as in Minsk in Belarus and in Baku in Azerbaijan.
But the strong interest in GERRY WEBER is not confined to Russia and Eastern Europe. New stores are also being opened in the Middle East and South America. In Dubai, the modern collections are presented in the Festival City Mall. In Chile, the third GERRY WEBER store will shortly be opened in the Mall Plaza Los Dominicos.
The ladieswear specialist is a much sought-after partner because of its stability and reliability. Positive feedback has been received for the modernisation and the brand positioning, especially for the choice of supermodel Eva Herzigova as the new face of GERRY WEBER. Most importantly, however, the focus on international and innovative collections has been rated positively, as GERRY WEBER not only offers ready-to-wear fashion for the German-speaking market but takes different cultures and climates into account already during the development of the collections.