After an extensive pilot test, Gerry Weber initiated a groundbreaking project for the entire supply chain in 2009. Within the scope of this project, radio frequency identification (RFID) has been deployed not only to optimise the processes of logistics and retail, but also to function as a new form of electronic article surveillance.
Over the course of this development process, an idea for further innovation came up: The ordinary care label was enhanced to a textile RFID label which combines electronic article surveillance, manufacturer care specifications and the electronic product code (EPC).
The test phase at Gerry Weber stores with the new RFID system has been such a success that the company has implemented this solution across our Houses of Gerry Weber domestically and abroad.
Since January 2011, we have equipped more than 26 million of our annually produced articles of clothing with RFID technology. Together with renowned partners including Deutsche Telekom, Deutsche Post DHL, the label manufacturer Avery Dennison and logistics providers Meyer&Meyer and Fiege, this project has not only resonated very positively within the industry, but also has elevated the Gerry Weber company to the role of pioneer in the field of RFID technology in retail.